Sony NEX-F3 and Alpha A37 cameras official: 16.1-megapixels for $600

Sony’s new entry-level Alpha SLT-A37 and NEX-F3 digital cameras were hardly a secret, we first saw pictures of the pair, followed by full specs three weeks ago, but today they’ve been made official. The two cameras are successors to the single lens translucent (SLT) A35 and the mirrorless interchangeable lens NEX-C3.

What you need to know, and what makes them appealing, is that both the A37 and NEX-F3 get a spiffy new 16.1-megapixel APS-C sized sensor, lilting LCD displays and a more ergonomic design with chunkier handgrips. They will also both retail for $599.99 together with an 18-55mm kit lens.

The NEX-F3 is also getting a built-in pop-up flash, something that’s missing from the slightly higher-end NEX-5N. The LCD can also manage a full 180-degree tilt making it easier to take self-portraits. The NEX-F3 will also be capable of 1080(50i/25p) video, max ISO of 16,000 and up to 1/4000 second shutter speeds.

As you can see in the pictures the NEX-F3 got a serious redesign, trading some of the curvy looks of the NEX-C3 for a more earnest appearance and a nice big handgrip. There is no external charger, instead you’ll need to charge the battery through micro-USB for a promised 470 shots per charge. The NEX-F3 will start shipping in June in white, black and silver.

 
Sony is also releasing a new E-mount zoom lens for its NEX compact mirrorless camera series. The SEL18200LE is an 18-200mm F3.5-6.3 lens that’s 12 percent lighter than the previous SEL18200. The new lens features Optical SteadyShot stabilization and direct manual focus so that you can manually fine-tune it.

 

Now the A37 gets some additional autofocus and burst shooting capabilities thanks its translucent mirror — Sony DSLT cameras trade the standard flipping mirror found in DSLRs with a translucent one that stays put, and allows most light to hit the sensor, yet a proportion is reflected for autofocusing. So the A37 can do up to 7 frames-per-second burst shooting with full continuous autofocus. There’s also 3-cross 15-point phase detection AF and the camera can also shoot 1080(50i/25p) video). Sensitivity is up to ISO 16,000.

You’ll be able to frame your shots, either with the rear 2.7-inch titling LCD (though not 180-degree capable like the NEX-F3 above) or a 1,440k dot resolution electronic viewfinder. Still a step below Sony’s own amazing 2,400k dot OLED EVF found in the A65, A77 and NEX-7.

The A37 should start shipping by the end of May.

 

 
 
NEX-F3 official press release:

APS-C size image sensor with 16.1 effective megapixels
180° tiltable LCD for easy self-portraits
Built-in flash helpful in low-light conditions
Auto Portrait Framing for easy, top-quality portraits
AVCHD (50i/25p) ensures smooth, high quality video
Clear Image Zoom doubles effective focal length while maintaining full pixel count
Great results made easy with Superior Auto mode
Long 470 shot battery life and easy USB charging

Have fun exploring the creative world of high-quality imaging with interchangeable lenses. If you’re looking for DSLR-style results with less to carry, the NEX-F3 compact system camera from Sony makes ‘big-camera’ picture quality refreshingly accessible.

The pocket-sized NEX-F3 features the same space-saving mirrorless design as other cameras in the α E-mount family. Far bigger than sensors found in point-and-shoot compacts, the 16.1 effective megapixel Exmor™ APS HD CMOS sensor captures more light for flawless, low-noise stills and crisply detailed Full HD video (50i/25p). Just like traditional DSLR cameras, it’s easy to create beautiful defocus effects with your subject focused sharply against a smoothly blurred background.

Self-portraits are simple, too. Just hold the camera at arm’s length and flip the LCD 180° to see yourself clearly. Then press the shutter button, or let Smile Shutter take the picture for you automatically.

Shooting options in dim light or indoors are broadened with the additional of a useful built-in flash. As introduced on the acclaimed NEX-7, this handy pop-up flash lets you brighten up portraits and other shots without the need to carry an additional flash accessory.

The NEX-F3 helps inexperienced photographers craft top-quality portraits without effort. Auto Portrait Framing identifies your sitter’s position, trimming the scene to create beautifully composed, high resolution portrait photos.

Getting close to your subject used to mean packing a more powerful lens. But now you can enjoy high-quality close-ups with Clear Image Zoom that doubles effective magnification of your lens. Unique to Sony, By Pixel Super Resolution Technology maintains superb image detail, tones and textures. Ideal for travel and everyday shooting, it’s a great way to boost your maximum focal length without carrying extra hardware.

New to digital photography? The NEX-F3 takes the guesswork out of choosing from the generous range of functions on offer. Superior Auto mode intelligently recognises a wide range of scenes and subjects, adjusting settings with the skill of a seasoned photographer.

Other refinements make the NEX-F3 a must-have choice for photographers stepping up from their point-and-shoot compact. The camera’s premium feel is enhanced by a high-quality handgrip for positive, comfortable handling.

Battery stamina has also been boosted to 470 shots from a single charge – an 18% (approx.) improvement on the NEX-C3. Easy charging via USB simplifies battery top-ups when you’re travelling.

An ideal travel partner for the NEX-F3, the new SEL18200LE E18-200mm F3.5-6.3 OSS LE offers a powerful 11x zoom range and superb resolution in an easy-to-carry lens. Smaller and 12% lighter than the SEL18200, the new E-mount lens features Optical SteadyShot to compensate for the effects of hand-shake. Direct Manual Focus gives precise control over touching-up focus for fine creative control over beautiful images.

Add that personal touch with the full range of co-ordinating accessories for the NEX-F3. The super-soft LCS-EMH carry case gives quick access to the camera and attached lens; while the LCS-EJC3 carry case fully protects the camera and lens.

Sony SLT-A37 official press release:

New α37 camera from Sony with tiltable LCD puts speedy Full-time Continuous AF 7fps shooting and Full HD video in your hand 17 May 2012
16.1 effective megapixel Exmor™ APS HD CMOS sensor
High-speed shooting up to 7fps with Full-time Continuous AF in Tele-zoom Continuous Advance Priority AE mode, thanks to the Translucent Mirror Technology
Responsive, accurate 3-cross 15-point phase detection autofocus
High-resolution Tru-Finder™ with 100% coverage
AVCHD (50i/25p) ensures smooth, high quality video
Auto Portrait Framing for getting a top-quality portrait
Titable LCD making low/high-angle shootings easier
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